Senior, hands-on, every time
You work directly with an experienced practitioner who does the work. No junior account managers, no being passed down the chain after the pitch.
I've worked with teams at
No generalists, no junior handoffs. Senior, hands-on organic growth focused on the rankings, traffic, and revenue that actually move your business, across both traditional search and the AI answers reshaping how buyers find you.
+153%
Organic revenue, best result, year on year
15+
Years across startups to IPO
2
International markets grown in parallel
I've worked with teams at
Why work with me
Most agencies sell you a senior pitch, then hand the work to a junior and disappear into a retainer. You get activity reports, not results. I work the opposite way: you get me, doing the work, embedded in your business.
SEO is where I've done some of my best work, growing organic from an afterthought into a primary revenue channel. That means honest advice on what organic search can realistically do, built for both traditional rankings and the AI-driven discovery changing how buyers find you. And where something sits outside my lane, I bring in a specialist from my network rather than wing it.
The difference
You work directly with an experienced practitioner who does the work. No junior account managers, no being passed down the chain after the pitch.
Optimised for traditional rankings and for the AI answers and assistants buyers increasingly use first. Visibility where your customers actually look.
I earn the engagement month to month. Flexible scope, clear commitments agreed upfront, and the capability stays in your team after the work is done.
Featured result
Technical SEO, international targeting, and genuine digital PR turned organic search into the brand's fastest-growing channel across its two largest markets, ranking page 1 for competitive non-brand terms like "natural perfume". No extra ad spend.
Read the full case study+153%
Organic revenue, year on year
+106%
Organic sessions
+187%
US market organic revenue
Page 1
For "natural perfume" and related terms
What's included
Crawlability, site speed, indexation, and structured data, so search engines and AI models can actually read and trust your site.
Pages and content built around real search demand, mapped to intent and structured to rank and convert, not just fill a calendar.
Answer Engine Optimisation, so your brand shows up in AI overviews and assistants, not just the ten blue links.
Multi-market setup so each region earns its own visibility instead of competing with itself, with the technical configuration done right.
Genuine outreach, influencer and blogger engagement, and PR that earns links and brand signals that last, working with your PR team where you have one.
Honest measurement of what organic actually drives, blended with your other channels, so you can see impact instead of vanity metrics.
15+
Years in digital, startups to IPO
$1.6M
In client budgets under management
+153%
Best organic revenue lift, year on year
Seed→IPO
Stage coverage
How it works
Month 1 · Audit & roadmap
Month 2 · Foundations
Month 3 · Content & authority
FAQ
Early technical and on-page wins can move things within weeks, but SEO is a compounding channel: the meaningful gains usually build over three to six months and keep growing from there. I'll be honest from the start about a realistic timeline for your site and market, rather than promising overnight rankings.
No, and anyone who does is worth avoiding. Search engines don't sell guaranteed positions. What I can commit to is a sound, best-practice approach focused on the rankings and traffic that actually drive revenue, measured honestly so you can see the impact.
Buyers increasingly start with AI overviews and assistants rather than a list of links. Answer Engine Optimisation makes sure your brand is visible and cited in those answers. It builds on good SEO foundations rather than replacing them, and for most businesses it's quickly becoming essential rather than optional.
Often, and that's where I add a lot of value. I can lead and upskill an in-house team, direct an existing agency to get more from what you're already paying for, or run SEO end to end. The capability stays with your team after the engagement.
Usually a monthly retainer based on scope and days, which gives you predictable cost and consistent access to me. For defined projects, such as an audit or a migration, I can work to a fixed fee. Everything is agreed upfront, with no long-term lock-in. See the pricing page for a guide.
Appointing Chris brought a considered, savvy leader with a hands-on approach. He quickly secured delivery on our tier-one clients while lifting the sophistication and quality of our work more broadly.
No fluff and no generic audit. A clear read on where you stand and a plan to win more organic traffic, customers, and visibility in AI search.
Free, no obligation
A 30-minute call to dig into your organic search and what's holding it back. If I'm not the right fit, I'll tell you honestly.