Behaviour-triggered, not batch-and-blast
Automated flows that respond to what each subscriber actually does, so the right message reaches the right person at the right moment, without you lifting a finger.
I've worked with teams at
Behaviour-triggered flows and lifecycle marketing that make your owned audience one of your most dependable channels. Senior and hands-on, built on a platform you control.
15+
Years across startups to IPO
$1.6M
In client budgets under management
100%
An audience you own, not rent
I've worked with teams at
Why work with me
Most businesses sit on an email list and treat it as an afterthought: the occasional newsletter, a promo blast when sales are slow. Meanwhile it's the one audience you own outright, with no algorithm or ad auction between you and them.
I turn that list into a dependable revenue channel with behaviour-triggered flows that do the work automatically, from welcome and abandoned cart to post-purchase and win-back. Segmented properly, written to be useful rather than pushy, and set up on a platform you control. Senior and hands-on, not handed to a junior.
The difference
Automated flows that respond to what each subscriber actually does, so the right message reaches the right person at the right moment, without you lifting a finger.
You work directly with an experienced practitioner who builds and runs the program, not a junior account manager you meet once at the pitch.
Built on a platform you own, with clean data and deliverability looked after, so your most valuable channel isn't at the mercy of an ad auction.
What's included
A map of the right messages across the whole customer journey, so email and automation support every stage from first touch to repeat purchase.
A strong first impression that converts new subscribers while their interest is highest, and sets up the relationship that follows.
Timely, well-judged recovery sequences that win back sales people were one click away from making.
Flows that turn one-time buyers into repeat customers, and quietly bring lapsed ones back before they're gone for good.
Your list split by behaviour, purchase history, and engagement, so messages land as relevant rather than generic.
The right platform set up properly, with deliverability and data hygiene looked after so your emails reach the inbox.
15+
Years in digital, startups to IPO
$1.6M
In client budgets under management
100%
An audience you own, not rent
Seed→IPO
Stage coverage
How it works
Month 1 · Audit & setup
Month 2 · Build the flows
Month 3 · Segment & optimise
FAQ
It's one of the most dependable channels there is, precisely because you own the audience. There's no algorithm or ad auction deciding who sees you. Done well, with the right flows and segmentation, it's often the highest-return channel a business has.
It usually means you're leaving money on the table. The biggest gains tend to come from automated flows that run in the background, welcome, abandoned cart, post-purchase, and win-back, rather than from sending more broadcasts. That's the first place I look.
Whatever fits your business and stack. I work across the major platforms and can set one up or migrate you if needed. The platform matters less than how it's configured, segmented, and used, which is where I focus.
A blast sends the same message to everyone at once. Automation reacts to what each person does, so a new subscriber gets a welcome, a hesitant buyer gets a nudge, and a lapsed customer gets a reason to return, all without you sending anything manually. It's more relevant and it runs itself.
Usually a monthly retainer based on scope and days, which gives you predictable cost and consistent access to me. For a defined build, such as setting up your core flows, I can work to a fixed fee. See the pricing page for a guide.
Appointing Chris brought a considered, savvy leader with a hands-on approach. He quickly secured delivery on our tier-one clients while lifting the sophistication and quality of our work more broadly.
A clear read on what your email program is leaving on the table, and the flows that would change it. No fluff, no generic audit.
Free, no obligation
A 30-minute call to dig into your email and automation and where the quick wins are. If I'm not the right fit, I'll tell you honestly.