Senior, hands-on, every time
You work directly with an experienced practitioner who builds and runs the account. No junior account managers, no being passed down the chain after the pitch.
I've worked with teams at
Meta and Google ads run by an experienced practitioner and optimised for the sales that actually land in your business, not the inflated numbers the platforms report. Built for incremental growth, measured honestly.
41×
Best return on ad spend, 28-day click
+47%
Revenue on 9% more spend, cross-channel
$1.6M
In client budgets under management
I've worked with teams at
Why work with me
The ROAS your ad platform reports and the revenue that actually lands in your business are rarely the same number. Platforms claim credit for view-through conversions and sales that would have happened anyway, and a lot of paid media is optimised to make that number look good rather than to grow the business.
I build campaigns around real attribution, optimising for incremental sales on a conservative basis. You work with me directly, doing the work, not a junior account manager you meet after the pitch. The result is spend that earns its keep and numbers you can trust.
The difference
You work directly with an experienced practitioner who builds and runs the account. No junior account managers, no being passed down the chain after the pitch.
Reporting held to a conservative standard, so the account is credited for sales the ads actually drove, not view-through or branded conversions that would have happened anyway.
I earn the engagement month to month. Flexible scope, clear commitments agreed upfront, and full transparency on what your budget is doing.
Featured result
An account rebuilt for incremental results returned 41× on ad spend over five months on a modest budget, with return more than tripling as the structure and creative matured. Measured on a 28-day click basis, optimised for real sales rather than vanity attribution.
Read the full case study41×
Return on ad spend, 28-day click
$308k
Revenue from $7,473 spend
+219%
ROAS improvement over the period
$31
Cost per purchase
What's included
Facebook and Instagram campaigns built for performance, from Advantage+ to tightly structured prospecting and retargeting.
Search, Shopping, and Performance Max built around real intent and clean conversion tracking, not wasted spend.
A clean, efficient structure so spend reaches the segments that produce sales and the account can be read and improved on evidence.
Strategic guidance on the creative that performs, using AI and existing assets to produce engaging, on-brand images at low cost.
Deliberate, measured expansion into new audiences and markets, growing reach without giving up efficiency or control.
Honest measurement of what the ads actually drive, blended with your other channels, so you optimise for real growth.
41×
Best return on ad spend, 28-day click
+47%
Revenue on 9% more spend, cross-channel
$1.6M
In client budgets under management
15+
Years in digital, startups to IPO
How it works
Month 1 · Audit & restructure
Month 2 · Creative & testing
Month 3 · Scale & incrementality
FAQ
By holding reporting to a conservative standard and looking at incrementality, not just the platform's self-reported ROAS. The goal is to credit the ads for sales they actually drove, not view-through conversions or branded searches that would have happened anyway. You get numbers you can trust against the revenue that lands in the business.
It depends on your margins and average order value more than a fixed minimum. A high-value product can return strongly on a modest budget when the account is built properly. I'll be honest upfront about whether your budget and economics make paid a sensible channel, rather than taking it on regardless.
Often both, used for different jobs: Google captures existing demand, Meta creates it. The right mix depends on your product, margins, and how people buy. I run them as one joined-up plan rather than two channels competing for credit, so the budget goes where it earns the most.
You work directly with a senior practitioner who does the work, rather than being handed to a junior after the pitch. No long-term lock-in, full transparency on the account, and a focus on real return instead of a retainer that runs regardless of results.
Usually a monthly retainer based on scope and days, which gives you predictable cost and consistent access to me. For defined projects I can work to a fixed fee. Everything is agreed upfront with no long-term lock-in. See the pricing page for a guide.
Appointing Chris brought a considered, savvy leader with a hands-on approach. He quickly secured delivery on our tier-one clients while lifting the sophistication and quality of our work more broadly.
A clear read on what your ad spend is really returning, and where the biggest gains are hiding. No fluff, no generic audit.
Free, no obligation
A 30-minute call to dig into your paid accounts and what's really driving return. If I'm not the right fit, I'll tell you honestly.