Marketing & Digital Consultancy
I support founders, marketers, and agencies with hands-on help that makes marketing effective and efficient. Get expert support, when you need it, within your budget.
I've worked with teams at
Disconnected channels, inflated numbers, and content that fills a calendar but changes nothing. You need a joined-up plan built around actually growing your business.
The right channels, clear messaging, and a plan with real commercial logic behind it. Starting with an honest assessment of what will actually move the needle for your business, not just what's worked for someone else.
Honest guidance on what organic search can realistically do for your business, focused on impact not activity. Built for both traditional rankings and the AI-driven discovery reshaping how buyers find you.
The ROAS your ad platform reports and the revenue that actually lands in your business are rarely the same number. Campaigns built with real attribution in mind, optimising for what's driving growth, not what looks good in a dashboard.
From scaling ad creative to faster lead response time, I find where AI and automation create real leverage, saving your team time and cost on the work that doesn't need them.
All your data in one place, blended across channels and built to be acted on. Clean dashboards, honest attribution, and faster insights that tell you what's actually working.
Whether that's building the capability to run SEO in-house, understanding what tools or resource your team needs, or onboarding the right people, I work inside your business so the capability stays long after the engagement ends.
Who I am
I'm Chris Butterworth, a fractional Head of Digital with 15 years of hands-on experience scaling startups and established brands from inception to IPO. I currently manage $1.6M in client budgets, have built content machines from scratch, and helped businesses shape their strategy, build what's needed, and make sure it all works together, from ads and landing pages to CRMs, emails, and modern automation.
I work with founders and marketing leaders who want expert-level input without the overhead of a full hire. Embedded in your business, not looking at it from the outside. And if I'm not the right fit, I'll tell you honestly and point you in the right direction.
A selection of outcomes from recent engagements. Details anonymised where required.
Natural Fragrance · SEO
High-AOV E-commerce · Meta Ads
Water Tanks · Meta Ads
Premium Homewares · Meta & Google
"Appointing Chris into the Head of Digital Product and Strategy role brought a considered, savvy leader with a hands-on approach, and it gave us breathing room. He quickly secured delivery of work on our tier-one clients whilst lifting the sophistication and quality of our work more broadly."
FAQ
I embed into your business at a senior level, owning your digital marketing strategy, channels, and execution, without the cost or commitment of a full-time hire. I work alongside your team (or solo), set the direction, get hands-on where needed, and make sure everything is joined up and moving forward.
Unlike a full-time hire, you're not paying for downtime, benefits, or recruitment costs. And unlike most agencies, I'm not going to hand you off to a junior and disappear into a retainer. You get senior-level thinking and real execution, with skin in the game, not just a deck and an invoice.
Primarily ambitious startups and scale-ups at Seed through to Series B or pre-IPO. B2B SaaS, fintech, e-commerce, and professional services are where I've done most of my best work, but if the problem is interesting and the business is serious about growth, I'm open to the conversation.
Usually within one to two weeks of our first call, depending on availability and the scope of what you need. I typically start with a short discovery sprint so I can get under the bonnet before we dive into delivery. No lengthy onboarding process, no wasted time.
Yes, and often that's where I add the most value. I can work alongside your in-house team to upskill and lead them, or manage existing agency relationships so you get more out of what you're already paying for. I'm not precious about structure, I just care about results.
Typically a monthly retainer based on scope and days committed, which gives you a predictable cost and consistent access to me. For shorter, defined projects I can also work on a fixed-fee basis. Either way, we agree everything upfront so there are no surprises. Book a callback and we'll find the right fit.
Practical, not theoretical. I use AI tools to scale content production, automate reporting, speed up campaign analysis, and build smarter workflows. I'll only bring it in where it creates genuine leverage, not just to tick a box. If you're curious about what's possible for your specific business, that's a great conversation to have on a call.
