Case Study · Premium Homewares
Strategic creative direction, a rebuilt account structure, and expanded targeting grew tracked revenue across Meta and Google from $1.6M to $2.35M in a year, while spend rose only 9%.
+47%
Tracked revenue year on year, $1.6M to $2.35M across Meta and Google, on a 9% increase in spend.
+47%
Tracked Revenue $1.6M → $2.35M / year
+9%
Ad Spend $155k → $170k, near-flat
13.9×
Blended ROAS Up from 10.3×
+72%
Meta Revenue Strongest channel
The Challenge
The brand sells premium homewares, a category where presentation is part of the product. Buyers expect the advertising to look as considered as the pieces themselves. Cheapening the creative to chase volume would have cost more in brand equity than it returned in sales.
Growth was running across two channels, Meta and Google, and the goal was to grow revenue without growing the budget at the same rate. That meant getting more from the existing spend: sharper creative, a cleaner account structure, and a wider audience that still converted.
The harder part was doing all of this while protecting how a premium brand presents itself. Expanding the audience and adopting new ad tools introduces risk: more reach can mean lower-quality traffic, and new formats can dilute a careful brand. The brief was to grow efficiently across both channels and keep the brand intact.
The Approach
More revenue from a near-flat budget came from three things working together: better creative, a structure built to support it, and disciplined expansion into new audiences and tools.
Creative
Provided strategic guidance on the creative that actually drives results, balancing performance with the presentation a premium brand needs. The work was about directing creative that performs without ever looking like it was built to perform.
ONGOING
Structure
Developed an effective account structure to support performance and present the creative properly for a premium brand. A clean structure made spend efficient and kept the brand's presentation consistent across campaigns, audiences, and formats.
ONGOING
Growth
Adopted a test-and-learn approach to new tools as they became available, and expanded targeting to grow the audience. New formats and wider audiences were brought in deliberately and measured, so the account grew its reach without giving up efficiency or control.
ONGOING
The Results
Figures compare the trailing 12 months with the prior 12 months. Meta is reported on a 28-day click basis; Google reflects its own conversion tracking. Revenue is platform-tracked across both channels. Spend rose 9% while tracked revenue rose 47%, so the gain came from efficiency, not budget.
Work With Me
If your channels are managed in isolation and your spend is climbing faster than your revenue, let's talk. I'll tell you honestly whether I can help, and if not, point you toward someone who can.
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