• Experienced Public Speaker
    Presenting on the subjects of SEO, CRO and Content Marketing.
  • A Passionate Digital Marketer
    Experienced in managing cross functional teams for development, content strategy and brand amplification. Experienced in brand promotion through multiple digital channels.
  • Experienced Technical Strategist
    Confident in the use of HTML, CSS, JS, PHP, X-Path, Regex, SQL and a wide range of marketing tools including: MailChimp, MajesticSEO, HemingwayApp, Google Analytics & Adwords. High level of competency using Excel.

Projects

Hubspot Quick Guides to SEO

Gaining exposure for Dejan and working in partnership with Hubspot, Chris conceived and produced a series of 7 videos explaining the basics of SEO and provided easy to follow guides for beginners. Watch the Videos

Cross Channel Strategy Framework

Working across business units, Chris has co-ordinated, developed and promoted a cross channel strategic framework for Mediabrands, securing first round funding for tool development internationally.

paid-owned-earned-shared

Venere – Map of Attitudes to LGBTQI

As part of the content strategy for Venere (Part of Expedia), Chris identified an opportunity for engaging with community groups around the topic of marriage equality and LGBTQI rights more generally. Ideating, research, developing and promoting the content, Chris had a unique opportunity to experience every stage of the process.

Speaking

chris-butterworth-speaking

SMX Bootcamp 2014

Speaking at the 2014 SMX bootcamp, Chris presented the considerations, quick wins and common pitfalls of any link building campaign, and how to structure it for success.

E-Commerce Expo 2014

Presenting to a packed out room at e-commerce expo, Chris highlighted the misconceptions around SEO and the damage that limited thinking and scope can have on achieving business objectives and meaningful KPIs.

Multiple 2015

Covering the topic of CRO basics at multiple events, Chris illustrated some of the basic practices for CRO, but also flagged areas where broader thinking is required in order to make sure businesses are making the most of their online presence.

Employment

Digital Solutions Director – Organic

Reprise Media Australia

Leading the organic search team working across some of Australia’s biggest brands. Developing tools and processes to provide clients with integrated digital strategy across search, social, display and mobile.

Content Marketing Lead

DEJAN

Responsible for developing the Content Marketing product, production teams and workflows for client projects.

• Produce content marketing strategies for clients and agency
• Acted as brand ambassador at events and in publishing
• Manage client content and social scheduling
• Developed Content Marketing Product
• Produced content quality standards and guidelines

►SMX Bootcamp 2014
Landing Page & Conversion Rate Optimisation Basics

► ECommerce Expo
Avoiding the SEO Rankings Trap and Get Back to Business

SEO Strategist

Dejan SEO

Working in a strategic capacity with a strong technical focus, whilst also managing a range of accounts.

• Increased average client lifespan
• Trained outreach teams
• Developed highly regarded content for clients
• Extensive experience optimising for local listings
• Provided substantial organic traffic growth for numerous clients
• Wrote technical articles for company Blog

► The Brisbane SEO Seminar
Understanding factors affecting website visibility and live audit.

► SMX Bootcamp 2012
How to manage and conduct a link building campaign

Digital Marketing Consultant

Freelance Consulting

Providing freelance consulting services to businesses:

• Advising on website functionality and design.
• Providing strategies for content development, production and promotion.
• Complete project management.

Share
  • spread the world
314 views