Dejan SEOs Next Intern

What's this all about then?

In submitting this resume I hope to demonstrate the unique creative and technical ability I will bring to Dejan SEO in an internship position. This resume will showcase:

  • My ability to create unique and engaging content
  • Ingenious use of analytics tracking code
  • Use of cutting edge HTML5 / CSS3

About my application

Since graduating I have learnt about SEO and the inbound marketing process though projects undertaken for employers, clients and charitable organization. In this time I have been accountable only to myself. Whilst this has enabled me to learn a great deal about the subject in all its diversity, I have not had the opportunity to observe the professional SEO process in action. Whilst I feel competent in many aspects of SEO I am keen to learn more about this process. Working for Dejan SEO as an Intern would give me the opportunity to apply my skills and knowledge in a professional environment.

I am grateful of your taking the time to review my resume and hope you find it both interesting and entertaining.

Good understanding of project management and reporting.

Through previous employment, event management and as part of my degree I have managed and reported on projects requiring coordination of people and resources. I have:

  • Developed and implemented information governance and Investors In People policy for a previous employer. Both projects required extensive planning and time management.
  • Produced and consolidated monthly VAT (British equivalent of GST) reports to strict deadlines.
  • Organized charitable events, including one working with over 30 local businesses to maintain support, create marketing opportunities and develop new revenue streams.
  • Working with Goodlife Gyms I regularly lead the club team in terms of sales volume with success owing in part to effective daily, weekly and monthly planning of time and resources. This role also required daily breakdown of progress towards goal and strategies for achieving it, reporting to club and regional managers.
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Strong analytical skills and business understanding.

I have experience of leveraging data to support advertising, content development and research: I have:

  • Developed ad groups with 7.46% CTR and an 8.42% conversion rate (2.44GBP/Conv).
  • Leveraged Google Analytics data (for e-commerce site) to target long tail keywords, with search accounting for 78% of traffic
  • As part of my business degree, I received a first class award for my research dissertation which used quantitative analysis methods.
  • Graduated with a degree in business and while working in my first role, completed a cert III in Marketing.

Developing my analytical ability is something I intend to focus on to more effectively use data in my SEO campaigns.

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A good understanding of marketing and advertising on the web.

In addition to my degree in business I have also achieved qualifications in marketing. I am an avid reader of SEOmoz, the various articles found on Inbound.org and a keen follower of industry leaders on Twitter and Google+. I also write an inbound marketing blog and am continually applying the principles I have learned to:

  • Increasing click through rate and conversion rate optimization.
  • New methods of reaching target audiences and developing UX to support social sharing and link building.
  • Seeking to create more effective CRM systems for client e-commerce sites.

In the past I have worked in my spare time with a limited budget. In the future I intend to make greater use of re-targeting tools, automated CRM and putting greater effort into community creation.

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A demonstrated understanding of SEO and the core methods and principles.

I've developed the skills and knowledge necessary to perform the technical aspects of SEO through the websites I have designed and optimized over the last three years. As a result I:

  • Have proven experience with the site architecture, accessibility, and other on-page-optimization aspects of SEO.
  • Implemented effective designs, content and marketing processes to generate links and social shares -: Successful project..
  • Have a good understanding of the 'Reasonable Surfer Model' and its implications.
  • Am aware of the Server side aspects of SEO.
  • Have demonstrated these abilities on the following projects: Lipotrim Maintenance | Fitzwilliam Gallery | Hawkshead Christmas Fair | | ChrisButterworth.me

I am always learning and applying new skills to my projects and designs. I intend to learn more about JavaScript and PHP and using them to improve SEO and carry out basic functions.

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