Content could increase rankings, even without links. Personalisation affects rankings, and there is strong evidence that click through rate does too. Content can play a role in influencing both of these, and yet there is still a fixation on links. One of the most common challenges I face with clients…
Know you’ve got some important questions to ask your new client, but can’t remember what they are?
This is a quick reference for those of us who forget what we want to say when it’s most important. Suggestions accepted!
There are a surprising number of ways to get headings wrong. This is a quick guide to using headings to greatest effect for SEO.