Understanding Your New Client for Awesome SEO
This is a very quick and ever expanding list of questions to ask new clients.
I won’t waste too much time explaining why each question is useful, as I assume if you need questions for clients you already know enough about SEO to understand them. In no particular order:
- Have you done any SEO before?
- Who is the target market?
- What do you sell and what is the sales process?
- What action do you want users to take as a result of visiting the site?
- What is your Unique Selling Point?
- Who are your major competitors?
- Are your team able to make changes to the site?
- Do you currently do any blogging or content creation / Do you have the ability to do this in house?
- Are you currently using social media?
- Do you have good business relationships (suppliers, service providers, landlords, customers)?
It’s important to know how much work has been done on the site, whether there is anything that might have been a little on the dark side, or even whether the site has a very strong back link profile and simply requires some consolidation.
Understanding the target market can be useful for deciding the tone of language used in titles, descriptions and content, as well as figuring out which social media channels will be worth while.
Obviously understanding the product is important, but sometimes it isn’t obvious. Identifying how a client makes money from their website has an impact on conversion tracking, or even optimisation of descriptions.
Again, this is something that people often overlook. Usually by the time a client has got to an SEO they have made their figured it out, however understanding this may help you shape their conversion funnel and set up proper tracking.
This can help you write better titles, descriptions and content. It can also help you find news worth topics to promote them. If they have something that makes them different or unusual, it’s also likely something you can leverage for links and PR.
Often a client will look at the situation differently to you. Whilst you might consider the top three results for the chosen keyword term, the client might think his next door neighbour is. It’s worth finding some wins for the client that will make them happy, and taking their opinion on this is the best way to do that.
Do they have time in the budget, who will be responsible for what and when will this all get actioned by?
How much can I give you to do or will I need to get a writer/artist/designer to do the work for you?
Is it working effectivley and do you need a plan of action, along with content schedule.
Are there some good link opportunities we can find with existing relationships?
- How many staff do you have? Are they speaking at events, alumni?
- Are there trade shows you attend or more generally in your industry?
- Any industry publications?
- Members of clubs – consider sponsorship or other support?
Do you organize events, is it news worthy, which charities are you helping, do you have a strong relationship with them, do any other businesses work with you?
Suggestions in the Comments below
Any other questions you can think of. I’m 100% sure I’ve missed some good ones. High quality suggestions will earn a mention.